Welcome to my blog on what millennials want. Join me as I discover the cultural views, economic aspirations, and political attitudes of young people in India.

What do Indian millennials think of their place in the 21st-century economy? Are they well-positioned to become leaders and innovators, or do they feel held back? Who are millennials voting for and why? What are their considerations at the ballot-box?

These are just a few of the questions I hope to answer through my research.

Who am I and why am I asking these questions?

My name is Vivan Marwaha and I am the founder of Vantage Analytics, a business and political intelligence advisory. I recently graduated with a degree in International Relations from Claremont McKenna College in the United States, and spent time working at the Observer Research Foundation in New Delhi, interning at the American Enterprise Institute in Washington DC, a technology firm in Buenos Aires, Argentina, and studying the South Korean economy at the Yonsei University in Seoul, South Korea.

Each of my past experiences has motivated me to study Indian millennials today. I truly believe that young people in India have been left out of the political and social discourse, and I hope to change and challenge that with my research. Through in-depth analyses and data-driven investigations, I will answer the main question of what millennials want every week. Stay tuned!

Reach out

—  If you’d like to talk to me about my research, seek my help with your business, or chat about anything else, I’d love to hear from you