What Millennials Want

Welcome to my blog on what millennials want. I will be posting regular columns, research reports, and thoughts as my research on understanding Indian millennials progresses. Connect with me on Facebook, Twitter, and follow this blog to stay updated!

By Kaavya Rajesh Given a global change in attitudes towards stereotypical gender roles, globalization, and personal freedoms, the outlook of Indian millennials towards arranged marriages is surprising. A recent Shaadi.com survey of more than 7,000 Indian men and women between the ages of 20 and 35 indicated that 59% of them wanted family or parental […]

With the recently concluded elections in three of India’s northeastern states and the stunning victory of the Bharatiya Janata Party (BJP) in Tripura, where it went from 0 seats in the last election to over 41 currently, many are predicting bright prospects for Prime Minister Narendra Modi’s re-election. However, such predictions are short-sighted. The BJP […]

“Indian millennials would rather bide their time in the country’s permanent bureaucracy than take the risk of starting their own business or look for a job in the private sector. In other countries, millennials are powering and pioneering new start-ups in financial technology, healthcare, education, skill development, and cryptocurrency. The traditional internet is passé; millennials […]

Two out of five young Indians surveyed in 2017 by the Center for the Study of Developing Societies, in partnership with the Konrad Adenauer Stitfung (KAS), were opposed to the celebration of Valentine’s Day. Find the full survey findings here    

One-in-five young Indians works in the agriculture sector, according to a 2017 survey conducted by the Center for the Study of Developing Societies, in partnership with the Konrad Adenauer Stitfung (KAS). This number is up four percentage points since 2007. Find the survey findings here

For decades, Indian policymakers have been grappling with solving the country’s long-running ‘brain drain.’ With scores of Indians creating growth in Silicon Valley, the Middle East, and various other regions, India has failed to capitalize on its technological talent. As a result, innovation in India has been slow to evolve, and only recently has the […]