What Millennials Want

Welcome to my blog on what millennials want. I will be posting regular columns, research reports, and thoughts as my research on understanding Indian millennials progresses. Connect with me on Facebook, Twitter, and follow this blog to stay updated!

This August, I teamed up with Anuradha Das Mathur, Founding Dean of the Vedica Scholars Programme for Women, to survey urban Indian millennial women at the workplace. Our goal was to discover and document how young women are adapting and reacting to the 21st-century workplace. Is work a choice or a necessity? Are workplaces designed […]

“It is a well-known fact that most Indian technical institutions, particularly private colleges in Tier 2 and 3 cities, have become notorious for issuing degrees with little substance. A high-ranking executive responsible at a prominent staffing firm told me, “Indian engineering colleges simply deliver engineers into the system. The engineers who graduate and come out […]

By Kaavya Rajesh Given a global change in attitudes towards stereotypical gender roles, globalization, and personal freedoms, the outlook of Indian millennials towards arranged marriages is surprising. A recent Shaadi.com survey of more than 7,000 Indian men and women between the ages of 20 and 35 indicated that 59% of them wanted family or parental […]

With the recently concluded elections in three of India’s northeastern states and the stunning victory of the Bharatiya Janata Party (BJP) in Tripura, where it went from 0 seats in the last election to over 41 currently, many are predicting bright prospects for Prime Minister Narendra Modi’s re-election. However, such predictions are short-sighted. The BJP […]

“Indian millennials would rather bide their time in the country’s permanent bureaucracy than take the risk of starting their own business or look for a job in the private sector. In other countries, millennials are powering and pioneering new start-ups in financial technology, healthcare, education, skill development, and cryptocurrency. The traditional internet is passé; millennials […]