Millennials will vote back Modi government only if it delivers jobs

With the recently concluded elections in three of India’s northeastern states and the stunning victory of the Bharatiya Janata Party (BJP) in Tripura, where it went from 0 seats in the last election to over 41 currently, many are predicting bright prospects for Prime Minister Narendra Modi’s re-election.

However, such predictions are short-sighted. The BJP won in Tripura by capitalizing on strong anti-incumbency against the Left government, which ruled the state consecutively for the last 20 years. It won because young voters are looking for jobs and opportunities which the Left was not able to deliver. Unless the BJP can demonstrate it has created results and generated jobs in the rest of India, its general election prospects might look very different.

In a recent piece for The Quint, I document a few of these concerns for millennials across India, and analyze how they may vote in the upcoming general elections:

India’s millennials want and need jobs, and they also need the skills and training to hold onto and succeed at these jobs. After establishing a new ministry dedicated to skill development and entrepreneurship in 2014, the government dismissed Rajiv Pratap Rudy, minister in-charge of the agency in 2017. The skill development program, which was allocated USD 1.8 billion budget, trained only three million individuals by July 2017, and less than ten percent received job offers.

Without tangible results in economic growth and job creation, the very same millennials who voted Modi into office might be ready to vote him out.

The time for rhetoric is over. For the BJP or the Congress to attract young voters in the next election, they cannot simply reach out to India’s booming millennial population. They will need to deliver for millennial voters by investing heavily in education (traditional and vocational) and creating new jobs not in manufacturing, but in skilled fields.

Read the full piece here

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